Presentainer Secrets: How to Persuade Any Audience
Here is something that took Dave VanHoose years to figure out, and he puts it bluntly: the more you teach, the less you sell.
Persuasion
The Structure of Promises: How to Make People Believe You
Every good presentation makes a promise. But most promises are weak. They’re vague, implied, and forgettable. Chapter 7 is about fixing that.