Twenty-four posts. Twenty chapters. One book that tries to squeeze a two-year MBA into something you can actually finish. We made it through “The 12-Week MBA” by Nathan Kracklauer and Bjorn Billhardt, and now it is time to step back and ask the big question: was it worth it?
In Part 1 we watched United Airlines CEO Oscar Munoz walk into one of the worst PR disasters in recent airline history. But the real story was not about public relations. It was about what happens when a leader has to pick between competing loyalties, with no right answer in sight.
A CEO wins “Communicator of the Year,” then tanks his company’s reputation with a single email two weeks later. How does that happen?
Everyone on your team says they agree. The meeting ends early. People smile and nod. And then you make a terrible decision. Sound familiar?
Your team just spent two hours discussing three options. Everyone has an opinion. Nobody agrees. Now what? Most teams have no plan for this moment, and that is exactly when things fall apart.
Most teams think decision-making is about picking the right option. The authors say the real problem is that teams do not even define what they are deciding in the first place.
You and four friends cannot agree on a restaurant. Now imagine trying to make a strategic decision with a team of thousands. That is the problem this chapter tackles, and the answer is not what most people expect.
Everyone talks about leadership. Books, podcasts, TED talks, LinkedIn posts. But when you ask people what leadership actually is, the answers get vague fast. This chapter might be the most honest take on the subject I have ever read.
Only 20 percent of workers worldwide actually care about their jobs. That is what Gallup tells us every single year. The other 80 percent are either going through the motions or actively trying to make things worse. Sounds like a crisis. Or does it?
Your manager writes “Fantastic work!” at the top of his email. You feel great for about three seconds. Then you open the attached document and see a bloodbath of red tracked changes. Entire paragraphs crossed out. New text everywhere. Maybe ten of your original words survived. So which is it – fantastic or terrible?
You used to play guitar in a band. If you nailed your part, that was on you. Nobody else could do it for you, and nobody else could take that away. Then you became a manager. And suddenly your success depended entirely on what other people did. Welcome to the most jarring transition in any career.
Everything we covered so far in this book was about numbers. Profit, growth, risk, cash flow, cost structures, valuation. Important stuff. But here is the thing: none of it works without people. And people are messy.
Nobody wakes up in the morning and says, “Honey, today was a win. We created a million dollars of value by nudging the cost of capital down by 0.005 percent!” But somehow, every single manager in every company is connected to value creation. Chapter 10 explains how.
On April 19, 2022, Netflix told the world it lost 200,000 subscribers. The stock dropped by a third in one day. Fifty billion dollars of shareholder value just vanished. But how do you even put a price tag on a company in the first place?
“Sure, we are losing money on every unit we sell. But we will make it up in volume!” That famous line is sometimes a joke about startup founders. And sometimes it is a real business strategy. How do you know which one you are dealing with?
Your company is profitable on paper but bleeding cash in real life. How does that happen? And more importantly, how do you fix it?
What if I told you that the fastest way for a profitable company to go bankrupt is to grow really fast? Sounds backwards, right? That is exactly what this chapter is about.
Here is a sentence that will surprise exactly nobody who has ever checked their bank account after payday: just because you earned money does not mean you have money. Companies work the same way.
Your food truck is doing great. Cash is piling up, debt is going down, and customers love your grilled cheese. Time to expand. But expansion changes everything on the balance sheet, and not always in ways that feel comfortable. This is post 7 in my 12-Week MBA retelling series.
Here is a question that sounds simple but trips up most people: how do you know if a company with $175 billion in debt is in trouble? The answer might surprise you. This is post 6 in my 12-Week MBA retelling series.
Here is something that surprised me in this book. You can actually create value without making a single extra dollar. How? By making your business more predictable. Chapter 4 explains why, and it changed how I think about risk.
Everyone wants their business to grow. But what does growth actually mean, and where does it come from? Chapter 3 of The 12-Week MBA breaks this down in a way that makes you rethink everything.
The concept of profit was once considered important enough that two superpowers pointed nuclear weapons at each other over it. The Cold War was basically an argument about whether the profit motive should organize our economy. You would think something that serious would be simple to define. It is not.
If someone asked you “what is the purpose of a company?” what would you say? Most people go straight to “making money.” And that is not wrong. But it is not the full picture either.
Do you really need to spend two years and six figures on an MBA to be good at business? According to Nathan Kracklauer and Bjorn Billhardt, the answer is no. And they wrote a book to prove it.