Service-First Networking: The Real Way to Find Deals

Networking is the beating heart of real estate. And it is about building a community.

But most people do it wrong. They show up asking for favors or secrets. They want to know what they can get from others. That is a losing strategy. Networking is actually about what you can give.

The Service-First Approach

When you help others, they remember you. They naturally want to help you back. So show up with a service-first mindset.

You might be new, but you still have something to offer. You have skills and life experience. You know people the pros in the room don’t know. So don’t be nervous. Write down three things you are good at before you go.

Use the Power Seats

Where you sit at an event matters. Most people hide in the back or blend in the middle. Don’t do that.

Sit front and center. I call these the power seats. When you sit up front, people assume you are successful and confident. And you are close to the speaker and other high-level investors. It is an easy way to stand out and get noticed.

How to Talk to People

If you are shy, plan ahead. Prepare a few open-ended questions. Ask people about their last deal. Ask them about their biggest win.

People love to talk about themselves. If you let them, they will remember you as a great conversationalist. And you will learn a lot about your local market just by listening.

Networking is about being consistent. Show up to the same meetings every month. Eventually, people will recognize you. And that is when the deals start flowing your way.

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