Latest published articles

Built to Sell Chapter 11: Breaking the News to Your Team

There is a moment in every founder’s journey that nobody prepares you for. Not the late nights, not the cash flow problems, not the difficult clients. It’s the moment you have to look the people who built your company alongside you in the eye and say: “I’m selling.”

Built to Sell Chapter 9: When Things Finally Start Clicking

Nine chapters in and something weird happens. Things actually start working.

If you’ve been following this series, you know Alex spent a long time in pain. Bad clients, maxed out credit lines, employees quitting, doing everything himself. But Chapter 9 is the payoff chapter. The plan Ted helped him build is producing real results.